It's the most popular scope we sell in the price range during hunting season. The Diamondback HP and Viper will get you better glass and more features, but the price will also go up fairly quickly. I do not recommend the Crossfire II to anyone shooting centerfire.
Just going off the top of my head, but I think that scope is priced lower than the Vortex MAP pricing. IIRC, we sell this model between $200-230.