Squeaky clean brass will stick to a steel expander die and result in galling, or depositing brass, on the steel expander stem. I've encountered this with new Starline brass, since they clean their brass in a detergent solution as the last step of the manufacturing process, which leaves no "lubrication" on the inside of the case. Fired brass will have residue from the previous firing, which will act as a lubrication.
I've pulled new Starline .38 Special brass in half on the expander, leaving the top half stuck solidly in place. It was necessary to use a small file and but a groove lengthwise in the brass so it could be peeled off the expander without damaging it. I've found that tumbling new brass (or brass that has been SS pin cleaned) will help in this regard, but a light spritz of lube will also alleviate the problem. I've got both halves of the last case I had to remove from an expander sitting on the shelf above my bench, just as a reminder.
As far as using lube on brass intended for a carbide sizing die, I sometimes do spray it in a gallon bag with a couple of sprays, and then knead it around inside the bag to spread the lube. This is done on .44 Magnum and .45 Colt brass on a regular basis, and when doing a large run of 9x19 brass, since it makes it so much easier to size. My shoulder isn't as young as it used to be, and I often load in batches of 1,000 rounds, so anything that will make it easier is a plus. Tumbling in clean ground corn cob for about 20 minutes or so takes the small amount of lube off the brass, and if you use 20/40 grade corn cob, it doesn't stick in the flash holes.
Hope this helps.
Fred