What will it be used for?
How far can you see/shoot where you live?
How far will you carry it?
How much weight are you willing to carry?
I've built some strictly for hunting. But I don't hunt. So those never go to the range anymore. I think about shooting them, sometime, but never get around to it. I do shoot and carry (road trips, weekends out of state, etc. a 16" or 18" barreled AR15, but I'm not going hunting when I get there.)
Around here, it's about 100 yds., or less. Gotta go find a farm field to see farther than 100 yds. and I don't hunt so, again, the longer barrled guns stay in the safe.
I don't plan to carry it very far at all. But, if something really bad were to happen I might have to head into the woods (again, short ranges) or up the side of a tree covered mountain (again, short ranges) so the shorter barreled guns go on the road with me.
Somehow, even some of the shorter barreled guns end up heavy. My favorite (most expensive) 16" carbine still ended up over 10 lbs. and it has a darn pencil profile barrel under the quad rail (yeah, old build from back when quad rails were the thing). It's only add ons are a light, which is quick/easy to take off, and the optic and sling. Never weighed it without those on it because without the sling and optic it's unusable by me anyway.
AR15's are like kayaks. You find the one that looks perfect and buy it. Then you use it for awhile. And you find that it's not quite right for you, so you find another one that seems to fit you better and you buy that one. And you use it for awhile. Till you find it doesn't quite do everything as well as you'd like. So you start looking at something different.
Then you have to consider things like caliber, magazines, ammo commonality with those you live/travel/likely to be with if you need it for more than just punching holes in paper. I like my GII (small frame DPMS .308 AR) a lot. Barely bigger than a .223 version, only a little heavier and so much more PUNCH on the muzzle end. But my wife carries her .223 on road trips, so I carry a .223 also.
Don't forget parts. Yeah, AR15 parts are everywhere - unless you pick/build an oddball that requires certain parts to fit if you have to make repairs.