What has hurt CZ pistols is that they have failed to get a good share of the subcompact-micro market with features over what other brands offer.
Everyone sings the praises, and rightfully so, of the CZ75 series both full-size and compact with polymer and aluminum frames.
The P-10 family seldom registers a great review, and many hard-nosed CZ pistol enthusiasts don't care for them and see them in the category of "more money for fewer features than most other pistols." A late-comer to that segment with nothing outstanding. It appears to be a stab at the market, but no pizzaz and repetitious of past brands of pistols of several years ago.
My last three pistol purchases were not CZs. The first 3 9mms I've bought in 17 years have not been CZs.
I'm not a competitor, but I do know that CZ makes great guns for that sport. I'm glad they do as that design may trickle down into other models.
But the P-10 series is boring, far less a CZ original than a 'parts put together' handgun, and seems to be a market afterthought rather the CZ standard of excellence.
I realize many here on this forum will sing praises to the P-10 series. I'm glad they enjoy and shoot them. But outside this forum, the P-10 appears to be absent from minds. Even LGS that carry CZs, rarely have more than 2 P-10s out and have been in stock for months, but sell a bunch of CZ75 series. They also have the P-10 style in other pistol brands that customers buy because they value other pistols that have more features that matter to them for the same price.
I believe there's a great market for CZ in that segment. But so far, the P-10 series isn't cutting it. CZ needs innovation, not repetition.