So,
Here is the one thing I would ask you to address. On your current website, if I go to "75 Series & SP-01", for example. Then if I am scrolling over stuff, like "10500 Black Thin Alum Grips Full Size", a little green box pops up beneath it saying "Add to Cart". Whereas, if I scroll over its neighbor, "10510 Silver Thin Alum Grips Full Size", a little green box pops up beneath it saying "Read more". I do not know how many times I have inadvertently added something to my cart when all I wanted to do is read more about it. The little green buttons that pop up below are identical, save for the words. Easy to confuse. Any way you could distinguish "Read more" and the "Add to cart" buttons? Maybe color code them or something?
Respectfully,
GS