In Jan 2012 (15 months ago) I was tracking primers getting ready to make a big buy. At that time, primers were ~$24/K for Fed 100s, less for what I consider inferior brands. Primers had been working their way down since early Dec 2011. At the end of Nov 2011 they had been in the area of $28.
Then came the start of the pre-election "we're all going to die" hype and they zoomed up to $33.
If I won't pay $25, then I sure as heck won't pay $40. I'd sooner put the guns away. Why? Because some of this is frightened buyers, but Im affraid some of this is shooting industry simply wanting higher margins. I'm not sure if this started as a well-intentioned plan to funnel money to the NRA ILA fund for the temporary Senate gun vote or what. But it sure cant continue. If the industry as a whole gets this pricing level too long, it will never fall again.
The truth is this: I like to shoot, but I don't HAVE to shoot.
